Mother’s Day 2021: Mother-Daughter Real Estate Teams
SCARSDALE, PUBLISHED: SUNDAY, 09 MAY 2021 REA ALLIANCE
Like mother, like daughter…. that seems to be the trend in Scarsdale real estate where a new crop of realtors are learning the business from their successful moms. In turn, these daughters are helping their mothers to modernize their approach by using digital advertising and social media to showcase properties and attract potential buyers.
Here are the stories of a few of Scarsdale’s family teams:
Ashley and Sandie Badger (pictured at left)
Thirty years ago Sandie Badger parlayed her volunteer and fund raising experience into a second career in real estate and has worked at Julia B. Fee ever since. As a little girl, daughter Ashley remembers helping her mother print brochures for open houses.
Ashley worked in global communications for the fashion and beauty industry for 20 years before making the transition to join her mother at Julia B. Fee. Speaking about Ashley, Sandie said, “Her keen eye for style and design make her a natural in real estate. Having grown up in Scarsdale and knowing the community inside and out made it an easy decision for Ashley to join Julia B. Fee Sotheby’s International.”
Ashley says, “Sandie has taught me so many lessons, and it’s ongoing. The most important lesson: ‘Be yourself, embrace change and every day is a new day.’ Scarsdale is such an extraordinary community and we are so very proud to be a part of its continued prosperity.”
Angela Retelny and Jessica Retelny Shames
After leaving a career as a real estate executive in Florida, Angela Retelny moved to Scarsdale and was hired as the Marketing Associate at Julia B. Fee.
Three years later she moved into sales and says, “I loved it from day one and never looked back!” Daughter Jessica took a similar path.
After working in the licensing division of Marvel, she joined the start up Platinum Drive Realty to handle their advertising, marketing and social media. When Platinum Drive was sold to Compass, Angela and Jessica decided to form their own team at Compass.
Angela enjoys “the opportunity to be with my daughter every day and interact on a professional level.” She says, “Brainstorming together is interesting and it’s particularly important to hear how millennials like herself think.” She continued, “Jessica is very stylish and loves interior design. She personally stages and styles many of our listings, and her husband, Jason Shames, does our team’s drone photography.”
Jessica added, “I remember my mom showing and selling the homes of my friends where I spent time playing as a child and where I developed great memories of growing up in Scarsdale. Fast-forward to today, and I am now listing homes of my childhood friends alongside my mom. Things really do come full circle.”
What has she learned from Angela? “There is no outline or recipe to follow in real estate which entails so much more than helping a client purchase or sell a home. Everyone’s circumstances are different, and you have to be incredibly sensitive and understand how to advise and support your clients.”
